The brand fundamentals that I will share with you in the course are the crux of any profitable, marketable and media-worthy business. Spending time and money on a great idea will be all for naught if you don't have clarity on these elements. Learn from my mistakes and #win!
Are you marketing an awesome product or service to the wrong set of people? Learn exactly who needs what you have to offer and watch the sales roll in.
It's a cluttered market out there. How on earth will you stand out? I've got THE most useful and laser-focused exercise that will allow you to grab the spotlight.
A business that doesn't make any money is a hobby. If profit is what you're after, let's determine what makes a business model viable.
Here’s what you need to know about me: Lifestyle + business design for multi-passionate entrepreneurs is my jam. I believe that with a little strategy magic, you can have your life and career cake and eat it too. Unlocking the amazing gifts inside of folks and turning them into profitable brands using the power of social media is something that I was born to do.
It was 2005 and I was a corporate attorney with a husband and a baby on the way. Late one night, around 9pm, I brought the law partner I was working for the brief that I was working on and he stopped, looked at me, then looked down at my belly like he realized for the first time that I was 8-months pregnant. He said: “Uh. Have you eaten today?” And I hadn’t eaten since lunchtime. It was in that moment that thought to myself: “These people don’t care about me or my life!” And ever since then, it’s been my mission to own my own time and to help other creative entrepreneurs feel free.
In 2009, I co-founded the Blogalicious community and conferences celebrating diversity in social media. An outgrowth of that is The bLink Marketing Network where we pair influencers with brands for paid marketing campaigns. On this site, I blog at Life Is The Party about the topics of Style, Success, Food, Family, and Life. I’ve also served as a media personality and brand ambassador for companies like General Motors, Proctor & Gamble, and ConAgra Foods, to name a few. Starting in 2010, I started offering coaching services to entrepreneurs, and in 2015, I launched my Rockstar Influencer coaching program – meant to serve influencers in the most in-depth and effective way.
So that’s my story (the uber-condensed version!). No more working for someone else and feeling stifled. No more keeping my gifts from the world. No more wanting to live my passion but worrying about money. After being intentional about my transition, in 2012, I finally left my day job to work for myself full-time, and I haven’t looked back. More time with my family (3 kids now!); the ability to work from anywhere; the opportunity to live my purpose; the chance to generate unlimited income with no ceiling; the blessing of changing more lives and making a bigger impact.
Now, my Life IS the Party. And yours can be too.
Ready to go deeper? Download "Plan to Blow Up! The Workbook" - a resource that I created that will take you through the steps of: Embracing Your Unique Story to Create a One-Of-A-Kind Business; Determining Your Unique Offering(s); Attracting Your Ideal Client; Marketing Authentically; Turning Competitors Into Colleagues (one of my favorite strategies!)
Are you unsure of your passion? Trying to figure out what you want to be when you grow up? Then my Live Richly Workbook is for you. In it, you'll walk through exercises to help you identify, evaluate and realize your passions, purpose and superpowers.
Plan to Blow Up! Live Keynote Replay
Watch my keynote talk to the attendees of Y'all Connect where I share how planning for the best case scenario allows you to create a winning strategy for your rockstar brand.