Part 1: Sponsor Success
In this training, I share with you what I've learned from trial and error over almost ten years of working with sponsors. I will help you navigate and understand what a sponsor is looking for in terms of their Return on Investment. You will also learn how to create a great attendee experience for your event. Preview of what’s included in this training: The Sponsorship Sales Mindset The Role of Demographics, Psychographics and Metrics The Components of a Sales Sheet Having the Right Pitch Importance of Return on Investment My Sponsor Success Formula
Part 2: Media Partnerships How to Land Legit Media Coverage for Your Brand!
In the training I discuss: - My 5 Action Items to get you closer to that media hit! Building or Beefing Up Your Platform Making Yourself Easy to Find Being Ready with #Receipts Building and Researching Your Contact List Finding the ANGLE! - Examples of the media strategies that I use in my business that have resulted in coverage in media like EBONY Magazine, NPR, The Washington Post, Fast Company, Inc.com, Black Enterprise and more.